Our story
Furniture worth keeping
ZOYA exists because buying good furniture online was harder than it needed to be.
Built on three simple ideas
- Publish the full specification — every dimension, every material
- Price fairly by working directly with makers
- Answer like a human, before and after the sale
We are a small team of people who care a great deal about how a room feels. We curate rather than list: if a piece will not hold up in a real home, it does not make the catalogue.
How we choose what we sell
01Materials first
Hardwood over particleboard, solid legs over printed veneer, performance weaves that survive real family life.
02Honest photography
We show pieces in context and at scale, so the sofa that arrives is the sofa you expected.
03Supplier standards
We check each maker’s feedback score, order history and customer photographs before a piece is listed, and we publish the specification the maker supplies rather than copy we wrote ourselves.
04Aftercare
Parts, advice and claims handled by the same team that sold you the piece.